2016全球知识产权生态大会：我们想认真谈一谈“知识产权运营”

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2016全球知识产权生态大会：我们想认真谈一谈“知识产权运营”

2016全球知识产权生态大会

（11月25日-11月26日，北京·亚洲大酒店）

2016 Global Intellectual Property EcologyCongress (GIPC)

（Nov 25^th – Nov 26^th , Asia Hotel, BEIJING）

Description:

G40知识产权领袖闭门峰会（闭门邀请制）

时间：11月25日地点：北京·亚洲大酒店

G40 CEO IPR SUMMIT (Closed meeting)

Nov 25^th Asia Hotel, BEIJING

2016全球知识产权生态大会（开放）

时间：11月26日地点：北京·亚洲大酒店

2016 Global Intellectual Property EcologyCongress (GIPC)

Nov 26^th Asia Hotel, BEIJING

转眼年终将至，聚会正待其时。每年的这一时段，都是各类论坛沙龙密集排队之时。身为不甘平庸的知产人，我们相信你真正想要的是一个有亮点、有观点、有干货、有收获的年会。在业内人士热切期盼当中，由IPR Daily主办的2016全球知识产权生态大会即将隆重启幕！本届大会将以“知识产权大运营”为主题，持包容的心态理性探讨运营话题，以宏大的视角全面审视现实难题。

It is about to be the end of the year of2016. It is also high time that we gather together looking into the past andthe future. All kinds of forums and salons are waiting for you to attend atthis time every year, but what you really want is something that has more amazingideas and practical knowledge. Now, hosted by IPR Daily, the 2016 GlobalIntellectual Property Ecology Congress (GIPC) is coming in the expectation ofall the IP practitioners! Under the theme of "Intellectual PropertyOperation”, this congress will discuss about the topics of operation rationallywith an inclusive attitude and inspect the realistic difficultiescomprehensively.

选择“运营”作为今年大会主题绝非偶然。近些年，在国内知识产权领域，从政府主管部门，到相关行业组织，再到知产优势企业，都在知识产权运营方面做了不懈的努力，尝试了各种模式，这些都是值得肯定与尊敬的。当然，这些动作的最终效果还有待观察，但运营之门已经开启。

The theme of "Intellectual PropertyOperation” is not chosen randomly. In recent years, from the governments, tothe relevant organizations and to some excellent companies, we IP practitionershave made great efforts and tried all methods to look for the best model of IPoperation. All these efforts are admirable and respectable. Even though theresults of these efforts still need time to be seen, the door of IntellectualProperty Operation has already been opened.

回首这一年知产圈的各类会议活动，有关运营内容的讨论最受关注，业界对于运营话题的热情持续升温。但细观之则不难发现，在以往各类大小论坛当中，对于运营主题的安排有两点不足之处：一是在环节设置上，以单一演讲（变相广告）为主，遵循“以和为贵”的传统思维，没有形成充分的观点交锋；二是在发言主体上，以企业和学者为主，有意无意的疏远专业运营机构（即所谓的NPE），以至内容涵盖不够完整。

Looking back to this year, the mosteye-catching discussion among all kinds of conferences and activities is aboutthe IP operation and this discussion is still getting more attention. However,if you take a serious look, it's not so hard to notice that those twoshortcomings of the themes in the past. The first is about the setting of theitems, which mainly contain a single keynote (disguised advertising) that alwaysfollows the traditional thinking of "harmony is precious" and has no brainstorming;The second is that, the speakers always consist of enterprises and scholars,which have an intention to alienate Non-Practicing Entities (so-called NPE), thusthe content of their speeches are always incomplete.

目前国内知识产权运营领域似乎还是一个没有展开拼杀的战场，但已经可以闻到硝烟的气味。那么，知识产权运营到底是镜花水月，还是真金白银？知识产权运营在中国现实状况究竟如何？未来的发展路径应该如何选择？面对外界的种种质疑与担忧，NPE机构代表将如何予以回应？这些答案都将在本届年会论坛上予以一一揭晓。

So far, the domestic IP operation market isa battleground that has not started fighting, but we can already smell thesmoke of gunpowder. We urge to know if IP operation is on earth an illusion or somethingcan really bring us good. What is the realistic situation of IP operation inChina? What is the road leading to the future? Faced with all the doubts andworries, how will the NPE representatives response? All these answers will be revealedin our 2016 GIPC.

本届论坛将打破传统桎梏，诚挚邀请相关各方人士到会参与主题讨论，全面吸纳不同观点，不回避敏感话题。

It is the time we smash all the shackles.We sincerely invite you to attend 2016 GIPC discussing about our theme, learningmore about various views and facing straight forward to those sensitive topics.

解读运营策略，发掘运营商机。弓矢俱备，蓄势待发!

Analyze the IP operation statistics and digout the opportunities. Bows and arrows have been set ready, let's shoot it!

中文议程

2016全球知识产权生态大会：我们想认真谈一谈“知识产权运营”